SMS Marketing: 10 Common Mistakes To Avoid

Follow these SMS marketing practices to avoid getting your texts marked as spam, your number blacklisted, or worse - making sure that your SMS campaigns aren't marked as spam.

Very First Mistake - SMS Marketing #1: 

SMS subscribers opt-in always

Are you excited about getting more SMS subscribers? texting marked the top 1 position in the communication channel for customers.

In general, 75% of consumers prefer receiving SMS messages, receiving offers from brands as Largely they are involved in.

Using keywords in sms on your website is a good way to get more SMS subscribers. SMS opt-in is powerful, you not only re-engage your customers after they leave your website, but also get results from SMS marketing services which are great.

Blunder SMS Marketing Mistake #2: 

Add Personalisation To Your Text

Personalizing your SMS is as simple as the user’s first name is added for SMS outreach. Bulksmsplans is a india's No.1 sms marketing platform promotes thousands business by providing sms marketing solutions to our customers. With our bulk sms marketing panel you can create tags, add any user attribute, or manage custom fields.

SMS Marketing Blooper to Avoid #3:

Character Count to 160

Another sms marketing example to avoid is that Keep your text messages ideally under 160 characters. If you use more than 160 characters, messages are counted as spam and lengthy. In Bulk sms marketing, where character count plays vital role sms sent for only english language requires 160 characters and 67 for all other languages.

Another SMS Marketing Blooper #4:

Give Customer value first, then sell

Email and sms marketing both concepts are similar. Before we discuss this SMS marketing omission and how to avoid it, we should use promotional sms for promotions but add value before delivering this to customers like Offering discounts, savings, benefit of announcements, informing about an event and much valuable information to your customers.

SMS Marketing Confusion #5:

Respond To Your SMS Subscribers Quickly

It's also very common for SMS marketers to respond to their subscribers as soon as possible because it's very easy to assume that people will either follow the sms marketing india funnel connected to their SMS campaign or will simply ignore you if they're not interested in that particular message.

SMS Marketing Ommision to Avoid Tip #6:

Absent a strategy, sending SMS is futile

SMS should be part of a complete marketing tip. Identify your customers based on their lifecycle to determine who to contact using Sms marketing platform. Customer experience should be tailored to the subscriber's journey.

SMS Marketing Mistake #7

Sending ‘SHAFT’ Content

One more bulk sms marketing mistake is that while delivering message SHAFT (sex, hate, alcohol, firearms, and tobacco) and gambling or sweepstakes content are not allowed to be sent from shortcodes based on CTIA guidelines. 

SMS Marketing Way To Avoid #8

Offering Only One-way Communication: 

Nowadays, sms marketing providers makes a personal connection with a brand to establish a good relations with consumers. It ensures that their time and money are valuable for the company and the company actively cares. If you can devote the time and energy, while considering text message a two way communication it shows a good feedback in the minds of your customer. 

SMS Marketing Misstep To Bypass #9  

Don't rely on SMS only for sales

Growing numbers of companies using Bulk sms marketing to communicate with their customers. When you send a confirmation text, an appointment reminder, or reservation details, your customers will be grateful.

In addition, you can use texting to provide information about your business; events, a new blog or simply to inform them that the latest newsletter was sent to their inbox. For example :Increase restaurant sale by sending menu link to your customer right before your guest arrive in this way customer has a variety of meal choices before having a meal. 

Misconception About SMS Marketing #10

Give customer easy way to opt out

"Text STOP to unsubscribe" should be used in sms marketing text messages either at top or bottom. Mention an opt-out in your all text message marketing campaigns and make it live.