25 Facts about SMS Marketing Campaign

Started a new business, puzzled over “how to reach your potential clients?” Tired of contacting hundreds of people individually through calls/messages? Spending sleepless nights thinking over the ways to expand your business? If you are struggling with any of these problems, we have the one-stop solution that is sms marketing. After Covid 19, the total mode of business has changed all over the world and virtual interaction has replaced the physical interaction mode.

Did you know that SMS which is an abbreviation of Short Message Service is capable of impacting your business on a very large scale. Now the arena of SMS has also broadened and it has incorporated many other messaging apps too.

The tremendous power of SMS can be understood by going through the following astonishing facts based on the statistical data from authentic sources:

Here Are The 25 Facts About BULK SMS You Need To Know

• About 65% of the world’s population sends and receives SMS messages worldwide. Around 5 billion people live in the world.

• Russia has the highest percentage of mobile phone users. 80% of the population sends and receives texts.

• China ranks first and India ranks second as far as the number of people using SMS messages is concerned. In China, more than 1,000 million people, and in India 700 million people send bulk sms.

• In the next three years, it is predicted that the number of people who send and receive text messages will increase to 5.9 billion, i.e., by 2025.

• It is also predicted that smartphone usage will rise up to 77% of the world’s population by the year 2025 with 5G connections reaching 1.2 billion. China, the U.S., and Japan will top the list followed by Europe.

• As of now SMS opening rates are as high as 98% and more than 60% of people read their SMS within 5 minutes.

• 85% of clients prefer to get text messages via a phone call or an email. 

• Approx 88 percent people prefer mobile phones mostly for texting. In a survey, it was also found that these people can SMS anytime, anywhere, and even while performing other jobs.

• Around 45% of people reply to branded text messages they receive. This comes as a boon to promote your company or brand in this era of technology.

• According to a survey, 61% of people use the internet via mobile phone or smartphone.

• It is unfortunate that even after knowing the power of SMS and the amount of time a person spends on his or her phones, 65% of brands still don’t have a proper strategy in place for bulk SMS messaging to promote their business.

• Text messaging is preferred by 64% of customers who want to book or update a train or flight reservation or to schedule an appointment via text message.

• About 64% of consumers appreciate the companies who text because this shows that they value their time, and are progressive and advanced. They are likely to recommend those companies to others.

• Interactive content travels faster than passive content so interactive SMS and MMS are more effective in generating conversions of one’s business. Stat shows that interactive messages are 70% more effective as compared to passive content which is only 36% effective.

• 9 out of 10 people open their text messages i.e., almost 100% of messages are opened whereas only about 20% of promotional emails are opened and read. To take advantage of this consumer behaviour mobile texting uses ‘push notifications “as its default setting. This is because of the ease of access to mobile SMS as compared to reaching out to email inboxes.

• As per the statistical survey data, 45% of potential clients are likely to choose a brand or product after receiving an SMS. So, the businesses that use bulk SMS marketing strategies progress fast. So, advertising via SMS is worth the effort and spending.

• Potential buyers are more expected to open offer messages compared to other types. Getting offers is loved by most consumers. The click rate is 10% higher for offer messages as compared to normal messages containing information about new products, feedback, etc.  

• Nearly 62% of businesses accepted that the major advantage of SMS is quick delivery. No other method of marketing is as quick as sending an SMS. SMS marketing is expected to bring revolutionary change to mobile marketing. So nowadays most companies are using this to their advantage.

• It is surprising to note that almost 40% of women are texters i.e., they prefer to schedule appointments, make product inquiries, book reservations, and much other similar work through SMS service. The idea behind this is to take full advantage of mobile technology.

• It is predicted that 61% of the world’s population will have access to mobile internet within 3 years i.e., by 2025. So, there is no denial of the fact that the future belongs to mobile marketing, of which SMS marketing is an integral part.

• Loyalty cards have become a thing of the past and loyalty SMS are gaining popularity at a rapid rate. 9 in every 10 consumers who enroll in an SMS loyalty program felt they had gained benefit from their participation. We can ascertain that SMS vouchers are 10 times more likely to be redeemed than printed ones.

• Around 74% of participants in a survey report an overall improvement in their businesses after interacting via SMS with their potential consumers.

• Statistical surveys show that around 73% of businesses expect their budgets for SMS short-codes, and text message marketing to increase in the next year. This is because of the changing client behavior.

• It is observed in research that about 70% of consumers want to use mobile messaging to troubleshoot issues. Actually, putting people on hold to solve their issues is highly time-consuming, irritating, and demotivating. Instead, offering customer support over text is more acceptable, fast, and result-oriented.