BULK SMS FOR GYM SALES

Gym, health, and fitness club revenue reached  $33.25B in 2021

Traditional email marketing has on average a 21% open rate, whereas SMS marketing has up to 98% open rates since there are fewer spam triggers. As a result, you will be able to reach more leads and attract more members in less time.

Here are a couple of reasons why SMS is a great tool for fitness club marketing!

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We will leave you with some key takeaways if you are still unsure why SMS is the way forward.

A 98% open rate for SMS messages (compared with a 20% open rate for email marketing in the wellness industry) is the industry average.

Text messages are usually read within 90 seconds.

Nearly 90% of prospects prefer text messages over telephone calls.

82% of app users keep their notifications on for SMS. 

One of the biggest advantages of SMS marketing is that 60% of companies are not yet using the service. Take advantage of this to gain a competitive edge!

Informing the public generally

You can use bulk SMS to remind gym members about classes or inspire them to achieve their goals rather than push them to sign up for promotions. The use of SMS reminders about upcoming events, gym reopenings, personal training deals, or gentle nudges about missed payments or membership can be a great way to organize your gym.

Boosting membership renewals

Members can continue gyming and fitness training without interruptions and breaks by renewing their membership. To keep them updated with their membership, you can send them text messages. Additionally, you can entice them to continue by offering them some attractive benefits and offers.

Studies found that customers are more likely to renew their membership when they get existing offers and discounts. It also makes them feel connected and makes them feel special to you.

Greetings to new members

Whenever a new member joins your gym (or newbie, as we like to call them), make sure to welcome them in a way that shows you care. Likewise, don't forget to keep up with your former members; perhaps they moved away or started visiting another branch of your chain.You might be surprised at how many people return if you send out friendly reminders and discounted rates.The gym SMS promotion will not just attract new customers, the existing ones will also stay with you for a longer period of time.

Message reminders and motivation for fitness

By reminding customers, they'll feel connected, as well as updated. If you don't want to offer deep discounts all the time, you might want to offer free classes during off-peak hours. Sending personal texts containing motivational quotes is also a terrific way to engage people!

Offering special deals

Your business will perform better if you are able to maintain a relationship with your existing customers. They will bring you new customers. In order to communicate with existing customers, you can use promotion texts for an effective and cost-effective method. SMS are opened and read far more often than emails, so start using them to entice new members and reward your existing ones. Promote your gym regularly by sending promotional texts.

Building brand awareness

Text marketing is another way to increase brand awareness. Consistency is the key to showing your customers you are serious about establishing a long-term relationship. Using bulk SMS marketing will significantly increase your brand awareness, so there's no reason to delay your branding efforts. Reach out to a reliable and trustworthy customer and reap the benefits.

Incentives for referring others

 Members can refer new clients to the gym by sending referrals. A discount on an annual membership is often included in incentives.As a member, you can receive a reward when a referral joins and stays for at least 30 days. Your bulk SMS provider can design messages that motivate your customers to refer to your gym.Rewards usually consist of discounts on the gym's products or services, such as personal training sessions or nutritional counseling.Rewards are an excellent way to encourage current customers to tell their friends about your gym. Fitness facilities offer rewards programs, so be sure you know what your competition offers before rolling out your next marketing plan.

Feedback from customers

Reopening your gym with a sales reopening message is a great way to promote sales. It also allows you to collect customer feedback and improve before opening. When customers ask for certain amenities, like new equipment or classes, you can create a master plan to improve your gym.The more you know about your customers (and what they need), the easier it will be to run a successful business in the future! Right now, send some promotional messages to your customers near and far!

In conclusion

We have seen that gyms can boost sales with text marketing. By segmenting your audience and sending relevant messages, you can increase subscriptions and revenue. You need an actionable plan to get there, but you also need to have a clear vision. You should have great results if you follow these listed steps and establish a good way to use SMS for promotion.