What is SMS keyword?

A word or phrase is known as an SMS keyword when it is texted from a mobile phone toward either a contact number or even an SMS shortcode. Certain SMS keywords are utilized to communicate with your company via a dedicated telephone number or a 5- to 6-digit short code (for example, 12121) that is associated with a particular text messaging campaign.

Guidelines for Selecting a Keyword for SMS Marketing

Consider the usage of an SMS keyword when selecting one. Are you going to use your campaign to share mobile coupons, advertise special deals, or inform your audience of impending events? These SMS keyword suggestions are some of our all-time favorites.

Maintain Simplicity

Consider how you want to advertise one SMS keyword campaign. The following are a couple of instances of how companies exchange SMS keywords:

• Newsletters are sent via email.
• In digital advertisements,
• On an online store's checkout page
• Within a billboard
• In a podcast commercial,
• On a billboard near a cash register.

Make it recallable.

Though you can include numbers in your SMS keyword, it may be more difficult for having a good audience to recall what they require to text. A simple word associated with the brand or promotion is far more memorable.

Create something original (but not overly unique).

Simple to remember and spell, SMS keywords are preferred. As such, you ought to refrain from using invented words and strange spellings. Even if your company's name has a distinctive spelling, you should think about using another pertinent text as the SMS keyword.

Avoid using special characters.

Ignore utilizing special characters, including changing "and" to "&," just as you shouldn't use SMS keywords that are excessively unique. People may have a harder time remembering your keyword if it contains special characters like $,%, &,?, and!

Specify one word only.

Try to stick with just one word so that your SMS keyword is as straightforward as possible. Despite the fact that SMS keywords could perhaps technically be more than one word in length, it's best to limit them to 4–7 characters to make them simple to remember.

Make autocorrect a priority.

For those who type more quickly than they can correct errors, autocorrect can be useful. Users only have one opportunity to persuade a customer to register for your texting program, so keep that in mind. It's possible to reserve several SMS keywords for a single campaign, but it can be annoying to claim numerous variations of a single keyword.

In SMS marketing, how are keywords used?

When discussing SMS in general, there are three different ways for someone to choose to participate in such an SMS promotional campaign:

• Text messages are sent using a cell phone.
• An online form on a website or a pop-up form.
• In-store, for example, at a POS system.

In the first of the three, SMS keyword marketing is used, and the procedure is fairly simple. To opt-in to something like a mobile messaging campaign, the keyword is first texted to the recipient. The subscriber will subsequently receive a personalized text message response as a result of their decision to opt in.

Could you provide me with a few instances of how to use SMS keywords?

Numerous strategies can be used with an SMS keyword. As an illustration, you might ask clients and potential clients to message a keyword to:

• Receive a price reduction on your goods or services.
• Receive notifications about upcoming events.
• Participate in a giveaway or contest.

In addition, you can include special offers, discount codes, or even a straightforward "thank you" for subscribing through the keyword confirmation message by using auto-responders.